ARBY’S BLOCKS TWITTER ACCOUNTS OF CUSTOMERS UPSET OVER LIMBAUGH ANNOUNCEMENT
April 6, 2012
Remember the self-righteous chest thumping that went on after conservative talk show host Rush Limbaugh made fun of the 30-year old Georgetown activist Sandra Fluke?
I’m sure you do. Politicians, celebrities, and major companies all got in on the action. And why not? It was all the rage. Everyone was doing it.
And like any good fad, there’s always someone late to the party. In this particular story, that “someone” is Arby’s.
Yep: the third-tier fast food chain announced yesterday (again, about a month late) that it would be removing advertisements from Limbaugh’s program.
Odd: “Limbaugh notes that Arby’s has never been a sponsor of his show,” Twitchy reports.
Unsurprisingly, as several other advertisers boycotting Limbaugh quickly discovered, a lot of customers are annoyed by the decision.
“Arby’s has alienated a large number of current and potential customers, who view this move as a strike against free speech,” conservative authoress Michelle Malkin’s start-up, Twitchy, reported yesterday.
So how did the fast food chain respond to the negative comments made by (likely) conservative customers? By blocking whoever sent them!
Because, you know, if you can’t see your customer’s complaints, it must not be happening, right?
What are you talking about? People love us!
“Arby’s has begun blocking conservatives who have tweeted complaints,” Twitchy reports. And, apparently, it’s not just a few here and there — it looks like a fair number of Twitter accounts have been blocked by the fast food chain.
Good grief, they’re actually blocking customer criticism? Now we’re not corporate CEOs or anything, but we’re pretty sure blocking customers is just about the worst PR move a company can make.
“Arby’s had one foot in it yesterday … we guess they decided they needed to step in it with the other foot to even things out,” Twitchy writes, “Arby’s, we’re thinkin’ you really screwed up.”